Compare And Contrast Essay Between Two Products Used Together To Reduce

How to Write an A+ Comparison Essay on any Topic

Published 3/10/2013

What is a Comparison Essay?

A comparison essay (or a Compare and Contrast essay) is a commonly used type of writing assignment in various classes of high school and college, from art to science. In a comparison essay you should critically analyze any two subjects, finding and pointing out their similarities and/or differences.

Depending on your assignment, such essays can be comparative only (looking only at similarities), contrasting only (pointing out the differences) or both comparative and contrasting.

Choosing a Topic for Comparison Essay

In order to write a good essay, first you need to have a good topic for it, i.e. a topic that lets you easily demonstrate your writing skills and get a high grade easily.

What does that mean specifically regarding the comparison essay? Very simple: the subjects must be easy comparable, so you don’t need to work too hard to point out their similarities or differences. For example:

A big college campus and a small college campus
World War I and World War II
Two perspectives on the same place: morning and night
William Shakespeare with William Wordsworth
Windows vs. Linux

Using the following links, you can find a lot of good comparison topics for your essay:

100 Compare and Contrast Essay Topics

50 Compare and Contrast Topics

List of Compare and Contrast Essay Topics

Comparison Essay Structure

Considering the right structure for your essay is one of the key points of success. Sticking to a recommended essay structure is the only way to properly outline and write it, paragraph by paragraph from the introduction to conclusion, without mistakes.

There are two recommended patterns for a comparison essay: point-by-point (or "alternating") pattern and subject-by-subject (or "block") pattern.

Alternating pattern

Alternating pattern is also known as "point-by-point comparison". This mode of comparison will result in your essay having 5 paragraphs. Alternating pattern is also known as "point-by-point comparison". This mode of comparison will result in your essay having 5 paragraphs.

In it, you will need to consecutively compare and contrast each of the similarities and differences in the given subjects:

  • In the introduction you state your thesis.
  • Then you discuss both of your subjects together for each point of comparison and contrast.
  • In the conclusion you restate the thesis and shortly summarize your essay.

Block pattern

Block pattern is also known as "subject-by-subject comparison". According to this pattern, you will be required to separate the body of your compare and contrast essay in two parts.

The first part of the body will be dedicated to the first subject, while the other half will be centered around the second subject:

  • In the introduction you state your thesis.
  • First you discuss the first subject.
  • Then you discuss the second subject.
  • In the conclusion you restate the thesis and shortly summarize your essay.

Writing an A+ Comparison Essay


The introduction of an essay is very important. It gives the reader his/her first impression of the comparison essay’s text. Remember: first impression counts!

Grab the reader’s attention

There are a lot of tips and techniques to help you in capturing a reader’s interest. You can find some pretty good information in the following articles:

How to Grab the Reader's Attention

A Proper Introduction

Essay Introductions

The most common five methods to grab your reader's attention, commonly used by professionals, are the following:

  • Give a brief historical review of your topic for help reader to better understand it
  • Start from a little story or an anecdote, which leads the reader into your topic
  • Try to use a surprising statement – something disgusting, joyful or even shocking
  • "Dropping" the name of a well-known person (celebrity) usually gets the reader's attention
  • State straight out what your essay is going to be about, simply and clearly

Start from a short background

High school students often find it difficult to view their teachers as anything but "the enemy." However, after the first few months of a school year, students learn to appreciate their teachers as individuals with different approaches. Some teachers are "cool," while others are "tough."

State the thesis

Although Sally Strict & Larry Lax are both respected teachers at our school, their teaching styles and expectations for students differ significantly. While Ms. Strict maintains a highly structured classroom atmosphere to keep her pupils disciplined and motivated, Mr. Lax downplays structure in order to allow his students to push themselves.

Point paragraph

State the point

Finally, Ms. Strict enforces high standards for her students' written work.

Provide supporting details

She collects homework every day at the beginning of class; to turn it in five minutes late is to turn it in a whole day late. Every piece of writing, whether it is a journal entry or a formal essay, must be typed and stapled. Last but not least, all homework must display a sophisticated level of thinking and writing.

Use appropriate transitions

Transitions are important in comparison / contrast writing to avoid confusion. Without transitions, the points you are comparing / contrasting may blur into one another. Also, a variety of transitions prevent monotony.

For comparison:

Like, compared to, similar to, similarly, by analogy, likewise, in the same way, as well, both, too

For contrast:

Unlike, conversely, on the other hand, however, nevertheless, still, although, while, but, even though, although, despite, yet, regardless, on the one hand … one the other hand


The conclusion of a comparison essay is just as important as the introduction. The conclusion seals the comparison essay and tries to close the issue. Conclusion is the last part of the essay that your reader will experience.

Summarize the similarities and / or difference of the subjects

Thus, Ms. Strict and Mr. Lax both accomplish their goals of motivating their students to do excellent work, though they do so in very different ways: while Ms. Strict emphasizes the high standards she expects everyone can meet, Mr. Lax uses a more personal approach.

Emphasize the thesis and say why this topic is important

Their success demonstrates the importance of diversity in a school community: different students respond to different teaching styles. So rather than viewing their instructors as a monolithic "enemy" intent on making them suffer, students should recognize how they benefit from the variety of ways their teachers inspire them.

Finalizing your Work

Pay attention that even though your essay is fully written, it still isn’t ready to submission.

There are some common and annoying mistakes which may significantly harm your grade. However, you can avoid those grade lowering mistakes by completing the following checklist:

  • Check spelling and grammar
  • Ensure that your essay is fully compliant with the required formatting standard
  • Properly organize all the citations and the References / Works Cited page
  • Ensure that your title page is done as required
  • Take a final look at your paper to be certain that everything is indeed fine

Everybody compares

Everybody who shops on the web compares. They don't just compare products from different vendors, but also different products from the same vendor. This comparison behaviour goes for visitors of both b2c and b2b websites.

Allow users to compare

Comparing is a top task so make sure it's easy to do on your website. If you make it hard to compare your products, there's a good chance your website visitors will not become customers.

What do your visitors expect?

  • Main characteristics of the product or service on the product page, pereferably as a bulleted list.
  • An overview of the similarities and differences of comparable products on 1 page. It's really annoying if you have to get out pen and paper to write down product characteristics and then look for the differences between the products.

What do you need in order to compare?

  • Clearly differentiated products or services. If you're not sure what the difference is between product A and B, how is your customer supposed to know?
  • If you want to compare products in a meaningful way, you need to know what the deciding factors are for your customers. Seems easy, right? Wrong. In about half of the projects we do, the company doesn't know what their customers deciding criteria are.

What if you don't meet these criteria?

The choice is simple: adapt or lose customers.

Less than 10 products or services to compare?

Basic principle: all on 1 page

A search feature or wizard is not needed here. Your users probably aren't rocket scientists but they aren't idiots either.

Option 1: table

  • Users love this. If it's in any way possible, try this.
  • Recent tests show that putting the most expensive products first is the most effective.

Top row: good examples by Shopify en Combell, lowest to highest price. Basecamp (bottom row) does slightly better: from highest to lowest price and with extra information on mouse-over.

Option 2: separate blocks

  • Clear heading.
  • Main characteristics in bullets, preferably in such a way that it's easy to compare the different products or services (a.o. by the same order and approach).
  • Price.
  • Each block should be clickable in its entirety.
  • Line up blocks horizontally whenever possible. That creates a better overview.

The blocks on the Telenet website offer a pretty good overview.

More than 10 products or services?


All products on 1 page with faceted search on the left.

2 good examples of refining results by faceted search: (left) en (right)

7 things to keep in mind about faceted search

  1. Put the faceted search on the left. You can put it on the right, but less people will notice it. You can put it at the top of the page as well, but that will push the actual results down and that's not ideal.
  2. Limit facets to the main product characteristics. Don't cram every detail in there.
  3. Take your customers' view on what the product's main characteristics are. Remember: what you think, doesn't matter. It's all about your customers.
  4. Make selecting and deselecting the facets easy.
  5. It should be impossible for users to make a selection that delivers zero results.
  6. In many cases, it's helpful if the user can order the results list (alphabetically, by price, by size, …).
  7. If there are more than 20 products in your list, it's best to go for numbered results pages (cfr. Google).

Detailed comparison

A more detailed comparison, that sums up all characteristics of comparable products in a table can be very handy for certain products.

Other options?

Have you seen other good examples? Maybe you came up with one yourself? Feel free to share it in the reactions.

P.S. A clear view of the strengths and weaknesses of your website, intranet or app?

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